Warner Music NashvilleOn Tuesday, Cole Swindell will literally be trying to sing his new song backwards, as he shoots the music video for “Break Up in the End.”
The clip will follow a relationship from the end to the beginning, requiring Cole to lip-sync the song in reverse.
“I love the concept of me walking back through my life,” he explains, “through the relationship from when it ended to right when we met, you know,” he says of the concept. “And I think maybe we can twist it to where it’s like, ‘Does he meet her? Does he not?’ You know, like that kind of stuff. We’ll see.”
The Georgia native admits he’s not terribly confident about his ability to do his new single in reverse.
“I listened to ‘Break Up in the End’ backwards and it’s the silliest-sounding…I mean, you can’t understand any of it,” Cole says. “So hopefully if they can get me like a lyric printed out — the sounds to make — I can figure it out.”
Believe it or not, it’s an idea that has been tried before.
“I think it was ‘Days Go By,’” Cole recalls. “Keith Urban, I remember he filmed it, it was like in reverse, but they played it like frontwards. So it looked weird, but he had to learn the song backwards I think.”
We should find out how Cole’s innovative music video turns out in the next few weeks. “Break Up in the End” is the lead single from Cole’s forthcoming third album.
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